The band OK Go has mastered the viral music video. Perhaps the most famous of which is the Needing/Getting video, in which band members make music in the most creative way imaginable while behind the wheel of a car. Although that is hard to top, OK Go is back with another amazing music video for its new song “I Won’t Let You Down.” (watch below) Instead of driving a car, band members are riding a different type of vehicle in the new video. After admiring the incredible creativity, resources and coordination it took to put together a music video of this caliber, we were left with just one question — “What is OK go riding in the “I Won’t Let You Down” music video?” And we set out to find the answer.
I Won’t Let You Down music video
OK Go members are riding something called UNI-CUB β personal mobility devices made by Honda. The original UNI-CUB models were introduced in May 2012 ,and like the UNI-CUB β models, operators simply lean and shift their weight to steer the omnidirectional device.
About a year and a half after the unveiling of the original personal mobility devices, Honda released the UNI-CUB β, which is what we see in OK Go’s “I Won’t Let You Down” music video. The next generation models are smaller and lighter weight and are intended improve the sense of unity between operator and device, which is on display by the members of OK Go.
The ability to maneuver among other people is one of the primary intended functions of the UNI-CUB β personal mobility device and the “I Won’t Let You Down” music video puts that potential on display.
Honda’s role in the “I Won’t Let You Down” music video goes beyond simply supplying the cool UNI-CUBs. The company actually financed much of the video and built a multi-copter specifically for the video, which is how they captured those incredible airial shots.
Although it seems unlikely we’ll be riding around on Honda UNI-CUB β any time in the near future, it’s cool to see OK Go using them in their “I Won’t Let You Down’ music video. So until we start selling UNI-CUB β personal mobility devices, you can continue to count on us for all the latest cars, trucks and SUVs from Honda.