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Honda in the 2018 Kelley Blue Book Brand Image Awards

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Honda in the 2018 Kelley Blue Book Brand Image Awards

We’ve mentioned several times through the years that Kelley Blue Book is one of the most trusted publications on the internet when it comes to automotive opinions. Whenever the Honda brand is recognized by KBB.com, whether simply in a list or with an actual award, no matter how big or small, we get pretty stoked about it. That’s why we were so eagerly awaiting the results of this year’s Brand Image Awards. Turns out our anticipation was worth it, as Honda was named the Best Overall Brand, Best Value Brand, and Most Refined Brand for 2018.

[ READ MORE: Which Honda vehicles earned 2018 Kelley Blue Book 5-Year Cost to Own awards? ]

Best Overall Brand

2018 Honda HR-V Exterior Driver Side Front Profile BlueKelley Blue Book utilizes their Brand Image Awards to identify which automotive brands continue to build their brand in a way that customers react to positively by continuing to shop with them. Honda is certainly one of those brands, and we’re pleased that the brand we offer here at Wheaton Honda was recognized for that. KBB.com cited that the redesigned vehicles Honda has offered this year in major segments certainly helped them on their way to this award. Additionally, strong sales performances from the Accord, CR-V, and Civic didn’t hurt.

Most Refined & Best Value

As for the other two recognitions, as the Most Refined Brand and Best Value Brand, those should be fairly self-explanatory. Honda vehicles are some of the most refined on the market, in our opinion, and every Honda model available offers great value for their price tags. If you’re interested in finding out more about any of our models, like the 2018 Honda Accord Hybrid or 2018 Honda HR-V, continue to browse around the site or give us a call right here at the sales desk.

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