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What is Team Liquid and why is Honda sponsoring it?

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What is Team Liquid and why is Honda sponsoring it?

Honda Official Automobile Partner of Team Liquid Logo_o

You might have heard that Honda is partnering up with a new entity called Team Liquid, and you might also have some questions… like, what is Team Liquid? Unless you’re familiar with the world of esports, you’ve probably never heard of Team Liquid. In fact, you might not even be familiar with the term “esports,” as it’s a relatively young term and industry.

Esports is short for electronic sports, in other words, professional competitive video gaming. As video games have increased in popularity, particularly competitive multiplayer games like Call of Duty, DotA, League of Legends, etc., so too has interest in playing them as a job – or watching them be played as a pastime. So, what is team liquid and why is Honda sponsoring it? Well, let’s get down to the bottom of it.

Competitive Esports & Team Liquid

While it has been steadily building over the past couple of decades, esports has begun to blow up even more so over the past few years with the emergence of massively popular video games such as Fortnite, League of Legends and Overwatch. These games are so popular that people don’t just enjoy playing them, they even enjoy watching really good players play them. Enter esports and the realm of competitive gaming as an actual professional sport. There are now competitive leagues, like the Overwatch League, that operate in a similar manner to the NHL or MLB. Young video game players are now getting million-dollar contracts to compete in international video game tournaments!

Team Liquid is just one of the many pro esports teams out there in the world. In many cases, pro esports teams play a multitude of video games rather than just one game like football or soccer players. In some cases, such as the aforementioned Overwatch League, that’s not the case. But Team Liquid is an entity that has different teams for multiple games, such as Fortnite, DotA and League of Legends.

Honda Sponsorship

Seeing how popular esports has become across the globe, it was only a matter of time before other companies and industries started to see the possibilities. Honda is just one of many early adopters as they have now become the exclusive automotive sponsor for Team Liquid in 2019. This is huge new both for the Honda brand and for the esports industry as a whole. Good job, Honda!

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