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Honda Initiates #PhoneDownEyesUp Campaign

Honda Initiates #PhoneDownEyesUp Campaign

How to Stop Texting and Driving

Lately one of the biggest contributors to the cause of automotive collisions has been texting while driving. In many ways, it is just as dangerous as driving under the influence, and plenty of major companies and personas across the globe have been dedicating time to creating awareness and putting a stop to the pandemic. Honda is one of those companies, recently embarking on a social media campaign called #PhoneDownEyesUp to put a stop to texting and driving. New features like Apple CarPlay help put an end to it by enabling things like voice-to-text speech, and reading text messages allowed. But the problem still persists.

[ READ MORE: Which vehicles have Apple CarPlay? ]

What is the #PhoneDownEyesUp Social Campaign?

“Honda is deeply committed to enhancing the safety of everyone on the road, so it’s imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel. This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted.”

- Susie Rossick, Assistant Vice President of Marketing, Honda

So far, the #PhoneDownEyesUp campaign includes six 20-second videos depicting other various, ordinary tasks that could be impaired by texting – like vacuuming – and proving the point that, if you can’t even tackle these ordinary tasks, why do you think you can operate a 2,000+ pound motor vehicle while doing it? The videos are available on Youtube currently, and will continue to be spread across multiple social media platforms throughout the month.

Honda has also created several lock screen images that can be downloaded from their social media accounts, giving drivers reminders not to unlock their phone while they’re operating their vehicle. If you have any questions about how to stop texting and driving or what the dangers are, head to for more info, or to the Honda social media accounts.

You can also give us a call to find out which Honda vehicles come equipped with features dedicated to eliminating the “need” to text while behind the wheel, so feel free!


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